Working Model

Small farmers in remote regions working hard on their soil often don’t realise fair and good prices for their produce. Seasonal production, which is mostly dependent on monsoon, low volumes, irregular quality and difficult means of transporting produce to the markets leads to wastage and poor pricing of the commodity. In order for making things less difficult for the farmers, SRIJAN uses two main approaches- a) add value to the produce by minimal processing or primary level processing, b) create infrastructure to support marketing initiatives by promoting aggregation centres in the villages. Market forces have not been much favourable to Indian small marginal farmers and they remain at the bottom rung of the economic ladder. SRIJAN provides end-to-end support to the farmers to engage in the marketing works- starting from primary aggregation centres to processing centres and promotion of cooperatives, farmer groups and farmer producer organization. SRIJAN builds cadre of community professionals around market expertise. These workers engage with the community and promote collective marketing, grading, sorting and processing methods to ensure marketable quality and quantity.