Neutral, a market-leading producer of sustainable apparel and accessories based in Copenhagen, Denmark, sourced organic cotton from the SRIJAN -supported FPO, COFE (Chhindwara Organic Farmers Enterprise) in Chhindwara district, Madhya Pradesh. This organic cotton initiative is funded by WWF-India (World Wide Fund for Nature) Approximately 150,000 high-quality, 100% organic cotton T-shirts were manufactured by Neutral and sold to buyers globally. This project focused on empowering small-scale cotton farmers by promoting sustainable organic farming practices. It also played a crucial role in maintaining and restoring biodiversity.